Image: Kinde co. social media campaign in support of Fashion Revolution Week 2016 


Kinde co. is all about nurturing and embracing individuality through carefully designed and crafted clothing for kids today.


A collection of quality, eco-friendly designs crafted for kids with true comfort and style in mind. Launched in 2015 by sisters Mary Kottatis and Anne Zara Gan, Kinde co. has fast been recognised as the answer to many parent's worries when it comes to dressing up kids with skin and sensory sensitivities. 

The two little ones in the family, Romeo and Austin (Mary’s sons), were the main inspiration in developing Kinde co. into a children’s wear collection. They have found that there is a problem in conventional mainstream clothing which made kids feel uncomfortable and irritable. Features such as tags, seams and pockets that would rub against their sensitive skin causing pain, frustration and the feeling of constriction. This prompted them to do careful research on the issue, where they learned about Sensory Processing Disorder (SPD) and tactile defensiveness.

They took a step back to fully understand the whole experience of wearing clothing, which goes well behind the confines of aesthetics. They delved deeper into the sensory experience of wearing clothing.

They identified 4 Key Elements of Comfort when it comes to wearing clothing:
Easy Fit and Wear
The Inner Garment and
Quality That Lasts.

They have developed their core design features around these four key elements to produce high-quality, sensory friendly garments.

The Kinde co. aesthetic is influenced by the sisters own simple and effortless style, playing with soft tailored proportions, and layering high -quality staples to create modest yet stylish ensembles. Choice of prints are both subtle yet distinctive of Kinde co.’s love for the hand-drawn, minimalist shapes and lines.

The sisters are proud to be creating sustainable and ethically made garments that is kind to the wearer, the environment and the many hearts and skilled hands who craft Kinde co.’s garments from seed to garment. Today they are focused on continuing this journey, improving the transparency of their supply chain, while simultaneously offering families versatile and high quality original apparel for their trendsetting kids. 



Organic Clothing. Ethically Made. Thoughtfully Designed. #TheKindeCoWay